Wednesday, October 5, 2016

6 things that make restaurant menus attractive and helps get more customers

Good question. There are lot of things restaurants can do to get customers to the front of the door or to their website, but sometimes restaurants fail to realize that their Menu is their most important sales document. Get it right and you have found a key to stay ahead of the rest. Easier said than done. As creators of, we know a thing or two about creating and maintaining great menus to bring customers into your restaurant and also to serve them well.

Below is the list of six important aspects that needs to be taken into account when restaurants create their food menu. The best part about getting a good menu is that, its never too late. There is always opportunity to make tweaks to make it better. Let us take a look at each of these individual items now.

  1. Keep it up-to-date

    We cannot insist more on this. An outdated menu is a big turn-off. Period. Please ensure that the menu is always the latest and greatest and only items that are available to serve are listed. If something is not available, the customers should not see it - as simple as that. While updating in real-time is not possible (unless you are using where it takes seconds to show/hide menu items, try to have a quarterly or half-yearly schedule to update the menu and give it a fresh look!
  2. Publish it everywhere (online and offline)

    While some restaurants may do a good job at creating their most important document, its only as good if it can get into the hands of a potential customer. What is the purpose of an amazing dish that people can't taste? So, we think there is huge ROI (Return on Investment) made towards making the menu go as far and wide as possible. Put it on the table, but put it on your door that people who walk-by can also see. But remember, the restaurant discovery happens a lot digitally. People review your menu before even making a decision to come in person. That means having a digital version of the menu (we can help you with that at both in terms of creating and distributing your menu very easily) is very critical and more importantly that can be easily shared and distributed across various social platforms (Facebook, Twitter etc.) and directory networks (like Yellow Pages, Yelp, TripAdvisor and so on...)
  3. Describe your dishes

    We serve "Tindora Ogilvyata". You serve what? Make the life of your customer easy so that they don't have to wait for the waiter to describe them what the item is and what everything on the menu means. It might turn potential customers away and for the ones that are already in your restaurant, it increases the dependency of the waiters and slows things down. All of this can be avoided if you could describe the items in a very simple and nice way. It is also very important how do you describe the items. Describe it in a manner that reflects the inspiration you put into your recipes. Use adjectives liberally and appropriately. For example, do not use generic terms like "delicious" but rather use terms like "succulent" , "tangy" , "hand picked" etc.
  4. Images of items gets attention

    This is very self explanatory. Images are very powerful. It conveys the idea very quickly and gets attention. So, if you have a chance to add images to items, please do. For example, check the menu of Dominique Ansel Bakery with images on ViceMenu. A word of caution - as much as a good image does add value, a bad image is very detrimental. So, please ensure that the images are representative of the dish and the images are also of the highest quality.
  5. Use a good font. Clearly organize categories and items

    There are good menus. There are few bad ones and then there are the ugly ones. The ones that fall in the ugly category are most likely the ones that is very badly organized and confuses customers in making up their mind. These are also the ones where they have to depend on somebody in the restaurant to decide what they want to eat. Asking for recommendations on items is one thing... but totally giving up on it is another. Here is an example of a bad menu. Its a very old one and you might ask who has such menus these days and you will be surprised that quite a few restaurants do that. Please avoid that. How can you decide how to organize it? Here is our benchmark. If your customers cannot understand how your menu is organized and go to the right place to choose between few items to order in under a minute, you need to consider tweaking your menu.
  6. Highlight specialties

    Is your restaurant unique? Do you have something special? If yes, why not highlight them? You want your customers to immediately know what is the best offering in your restaurant. It makes sense in so many different ways - Its special, you have exclusively stocked the raw materials for that item, you want customers to try your unique and so on. So, its important to find a way to call attention to those items. While we did not explicitly talk a lot about the detrimental effect of having too many items, its important to be cautious of that. Optimize (how to Optimize? We will write about that in the coming weeks!) you menu, both by having only the ones that mater and also by highlighting the ones that drives traffic to the restaurant.
Last but not the least, understand that this is a continuous process. Research is important. Explore menus of restaurants that you admire and review what you like and what sounds good from your perspective (both as a owner of a restaurant and as a customer). Please do let us know how we can help. If you are looking for a digital menu, check ViceMenu.

ViceMenu Menu Manager - Expanding to India

The decision to make ViceMenu available to India was an easy one.

While it was a natural choice to launch ViceMenu in the US since US is the biggest and most mature market in terms of technology penetration (But that said, "Searchable Menus" is not possible for manu of the restaurants even in the US and that is the gap that ViceMenu addresses.) within the hospitality industry, India is different. But in India, the value proposition is totally different. ViceMenu addresses a much more basic need of Web Presence for businesses. Online presence for restaurants is relatively new and only countable high-end restaurants in the high-end markets (Metros and Cosmos) have a website on their own. While getting the menus of restaurants online, it also provides a web presence for the restaurants and makes it very easy to manage them as well.

All the great features that ViceMenu offers are available in India as well. We are going a step-further in order to make the web-presence for Indian restaurants a truly real one. We will offer custom domains (Coming Soon!) where businesses can buy domains from within ViceMenu and make their menus load via the domain that best describes their business.

India business will significantly benefit from the ViceMenu platform. Signing-up on the platform is very easy. Adding details about the business and services provided (Menu's in case of Restaurants is even easier). And the best part, we will take care of the getting traffic to the business by engaging potential customers via our marketing efforts.

Questions? Or you are a business that need help with ViceMenu - Drop us a mail

Launching ViceMenu - Cloud-based Menu Management platform for Restaurants

We are very happy to let everybody know that we are launching ViceMenu - - A comprehensive web-based Menu Management platform for Restaurants. Restaurants can leverage ViceMenu to manage their menu from a centralized location and make changes very easily without having to depend on technical resources (webmaster!).

ViceMenu makes it very easy to embed the menu to any website in couple of steps. Our support team works with you along to the way to make the whole process simple and seamless.

  1. Centrally Managed - One single place to maintain the menu
  2. Customization - Easy to embed on a variety of websites and social platforms
  3. Multiple Menus - You can have more than one menu like Winter Menu, Summer Menu and so on.
  4. Menu Item categories - ViceMenu supports menu categorization like Starters, Main Course, Beverages, Desserts etc.
  5. Menu Descriptions - Supports adding description text to Menu Items
  6. Searchable Menus - So diners can find the dishes (and You!) they love
  7. Instantly update your menu - pictures and contact details across the web and mobile app
  8. Get Discovered - New diners are just around the corner. With powerful search features, SEO and Social Media we help new diners to discover you and our social media integration makes sure that they keep on coming back.
  9. Coupons (Coming Soon!) - Create coupons instantly and also share it with your network! We will share it to our network.

How it works?

Restaurants can get started here - Demo or Sign-Up. Here are some restaurants that are already on the ViceMenu platform
Any help related to ViceMenu, reach us at

Other Products from Datamattic Inc.:
  • GENIUS from Datamattic Inc.A powerful restaurant analytics performance solution. GENIUS is a simple-to-use, yet powerful analytics solution allowing restaurants to immediately discover the most important insights in their restaurants